Philippe Demar

Art Director
& Graphic Designer

+

Info
Contact
Citroën C3

Don’t follow paths, create your own.

My role:
Art Director

@ BETC HavasIn 2022, Citroën launched the New C3 in Latin America. We developed the campaign that ran in Brazil, Argentina, and other LatAm countries. Under the tagline “Don’t follow paths, create your own,” the brand encouraged consumers to seek new perspectives in life, rather than simply accepting what is already pre-established.
















The new Citroën C3 was also launched in GTA, where players could buy the car, drive it, and even recreate scenes from the TV spot in-game. In addition, we hid easter eggs throughout the city — including a nod to the classic Citroën painted by Pablo Picasso in 1958, now featuring artwork that illustrates our film’s plot.

Index

Prev
Next

©2025

Thanks for visiting